Advertisement.

The ad starts off with "the man your man could smell like." He begins showing you the endless possibilities in a set of random situations (A bathroom becomes a boat, which becomes a beach/horse). It's a powerful and persuasive ad because it successfully utilizes humor and entertainment to convince the viewer that this product is the right one. Many consumers actually purchase products because of clever ads, and this is one of them. It doesn't matter if the product itself is actually not that great, but because the handsome, confident man in the commercial makes it seem like an awesome product in a clever way, consumers are much more likely to purchase it. This ad fits the "aesthetic sensation" appeal.

The general characteristics of that appeal are the promise of a glittering, promising life after the purchase of the product. The main idea of the ad is that after you have ____ in your life, it will be like the people's in this particular ad, usually carefree, fun, and "perfect". This ad fits this appeal because this man is so confident and has an plethora of endless possibilities in his life that it makes women want their boyfriends/husbands to be like this, and men want to be like that too. He is "the man your man could smell like", and because of this, he is also the man your men which they could be.