Sunday, November 28, 2010

Blog.

I've had blogs before attending RTF305, and am currently using one now; however, the focus of the blogs were for personal entertainment purposes only, not for much public use. The positive aspects of using blogs in the course are that it is easier for students to feel less pressured this way to write something completely formal and research paper-styled. This way, it's easier for students to really relay what they learned about the subject at hand. There were not really any issues with using this blog to complete assignments because the blog were simple to understand. The difficulty of most of the blogs were pretty simple; the only ones I really had trouble with were the globalization one and the one about the studio system. For the most part, they were pretty interesting because they allowed you to choose your topics within a range of given topics. I would recommend using a blog as part of a supplement, not in replacement of essays or research papers (but it's more understandable with a class as large as RTF305), because you still should have the formal paper aspect of the class. As far as blogging goes, there's not much you can change to improve it, I think.

I use Tumblr! :)

Monday, November 22, 2010

Globalization.

Globalization is, according to dictionary.com, n. the process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved communications. Globalization and hybridization are connected in that hybridization is the mixture of cultures. Globalization, according to this definition, then, is a process that allows international markets to operate with each other. Therefore, the two mean relatively the same thing, except that hybridization is the mixture of cultures and globalization is the mixture of markets, the two of which oftentimes can seem to be used interchangeably nowadays. For example, the film, Slumdog Millionaire. It mixes the cultures of India and America, but it also mixes a Bollywood style in a plotline alongside the once-popular American television show, Who Wants to be a Millionaire?, mixing the American television market with an Indian film market. 



Sunday, November 7, 2010

Advertisement.



The ad starts off with "the man your man could smell like." He begins showing you the endless possibilities in a set of random situations (A bathroom becomes a boat, which becomes a beach/horse). It's a powerful and persuasive ad because it successfully utilizes humor and entertainment to convince the viewer that this product is the right one. Many consumers actually purchase products because of clever ads, and this is one of them. It doesn't matter if the product itself is actually not that great, but because the handsome, confident man in the commercial makes it seem like an awesome product in a clever way, consumers are much more likely to purchase it. This ad fits the "aesthetic sensation" appeal.

The general characteristics of that appeal are the promise of a glittering, promising life after the purchase of the product. The main idea of the ad is that after you have ____ in your life, it will be like the people's in this particular ad, usually carefree, fun, and "perfect". This ad fits this appeal because this man is so confident and has an plethora of endless possibilities in his life that it makes women want their boyfriends/husbands to be like this, and men want to be like that too. He is "the man your man could smell like", and because of this, he is also the man your men which they could be.